CFI: Embracing A Broader CrowdFunding Demographic

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CFI: Embracing A Broader CrowdFunding Demographic

Yes, It's true. CFI, after several weeks of being alive on the web and accessible to the public (http://www.CFICrowdFundingIncubator.com) has decided to embrace a broader CrowdFunding demographic, both in terms of lowering the minimum total dollar size of the Projects Sponsors can post on our site starting this coming weekend (can't wait, can you?), and on lowering the smallest threshold contribution required for a Contributor to be able to participate. We have been inadvertently alienating (or ignoring) the Project Sponsors who need us most, and dissuading the Contributors who are a fabulous source [Yep. A virtual treasure trove] of capitalization for many Projects.

We've changed our rules, but we haven't changed our standard of quality and review.

Here Are The New Parameters:

1) We will accept Projects ranging in size from $5,000.00 to $1.0 Million. Most of the Project successes that we've seen tend to be in the range (in terms of capitalization required per Project) of roughly $7,000.00 to $125,000.00. The larger Projects require extra audacity and a very powerful promotional assist on the part of the Project Sponsors to bring prospective Contributors to their pavilion on the website portal or platform; and.

2) We will accept contributions as small as $10.00 per Contributor toward a Project, instead of the $25.00 "lowest threshold contribution we had promulgated before. Our somewhat belated market research has shown us that there is a very significant "price Point" in terms of risk between a $10.00 "gamble" and a $25.00 "investment." As it has been made very clear to us, Contributors are motivated to participate for a number of reasons, but the majority of them view $10.00 in terms of skipping an spontaneous outing to McDonald's or foregoing a conversation over lattes in Starbucks.

Those are our new parameters. And we can no longer be accused of snobbery, elitism or bigotry. As far as burgers, fries, lattes and the purveyors of those things goes, they'll continue to exist without any Contributor's ten dollars.

And besides... everyone knows that the original business crowdfunding incubator had its humble origins at a completely different venue...